Nickelodeon Expands Partnership with

Viacom Nickelodeon Consumer Products to Manage International Consumer
Products Licensing for Ryan’s World and Ryan’s Mystery Playdate

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NEW YORK–(BUSINESS WIRE)–Viacom Nickelodeon Consumer Products (VNCP) today announced an agreement
with, the new studio creating global franchises from the
YouTube stars and characters loved by Generation Alpha, to manage
licensing in select international markets across all product categories
for Ryan’s World, a companion consumer products line featuring YouTube
superstar Ryan from Ryan ToysReview and the universe of characters
created by Ryan and his parents, and Ryan’s Mystery Playdate,
Nickelodeon’s new breakout live-action series created and produced by and starring Ryan and his parents. VNCP will represent
licensing for the properties across key markets in Europe, the Middle
East, Canada and South America.’s existing portfolio of
licensees in markets covered by the deal will be managed by VNCP,
effective immediately. All domestic consumer products licensing for
Ryan’s World and Ryan’s Mystery Playdate will continue to be
managed directly by

“Ryan is a bonafide star for the YouTube generation, and we are thrilled
to expand our partnership with him and with,” said Pam
Kaufman, President, Viacom Nickelodeon Consumer Products. “We are
incredibly excited to further develop and grow Ryan into a truly global
retail brand through our expertise in creative, product development and
retail marketing.”

Ryan’s Mystery Playdate was recently greenlit for a second
season. The live-action series follows Ryan as he tackles a series of
imaginative, physical challenges and solves mystery box puzzles to
reveal the identity of his playdate. The series has quickly emerged as
the number-one preschool show on all TV and reached more than 22 million
total viewers since its launch in April.

“Viacom has been a great partner for us, and it is incredible to see
what we’ve accomplished together in such a short time,” said Chris M.
Williams, Founder and CEO of “Pam and her team are some of
the best in the business, and we’re thrilled to have them representing
Ryan’s World and Ryan’s Mystery Playdate consumer products
internationally.” is the new studio that specializes in entertaining and
inspiring kids and families through digital-first content and sparking
their imaginations with lifestyle products ranging from toys to
toothbrushes. The company inspires kids to seamlessly move between
screen time and playtime and boasts a growing portfolio of franchises
that includes some of the largest kids and family YouTube brands in the
world alongside original characters and talent that the company has
extended into premium series, consumer products, books, games, live
events and more. was founded in March 2017 by Chris M.
Williams and is located in Culver City, CA where it maintains an office
and studio. The management team is made up of studio veterans and
visionaries from traditional and digital entertainment including Albie
Hecht, Stone Newman, Jon Moonves and David B. Williams. Investors
include Viacom, Greycroft, Third Wave Digital and United Talent Agency
(UTA), as well as notable strategic angels including Robert Downey Jr.
(Team Downey) and Jon Landau.

Viacom led’s $15M Series B investment round in 2018.

About Viacom Nickelodeon Consumer Products

Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising
and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the
world’s leading multimedia entertainment companies and home to such
powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount
Pictures and Comedy Central. With a diverse portfolio spanning
animation, preschool, youth and adult licenses, VNCP is committed to
providing key partner development and innovative marketing solutions,
ensuring the highest quality product offering across some of the world’s
most powerful TV and entertainment properties, including SpongeBob
, PAW Patrol and Teenage Mutant Ninja Turtles.


Viacom Nickelodeon Consumer Products Press:
Clint Hayashi

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