- The world premiere will be held today in the iconic Gran Teatre del Liceu in Barcelona, with FC Barcelona players, representatives and celebrities in attendance
- The AVOD service of Rakuten TV Europe will offer users this exclusive documentary series for free, alongside brand partnerships including; Booking.com, Nissan, ING, MSC Cruises, Perfetti Van Melle, Paco Rabanne and Danone
- With more than 450 guests, FC Barcelona top players will attend the star-studded red carpet premiere
LONDON–(BUSINESS WIRE)–Trailer: https://youtu.be/r7ioZsihma0
The UK will witness the world premiere of Matchday – Inside FC Barcelona, the official TV series launching on Rakuten TV, following the club and its players through milestones of the 2018-2019 season, casting new light on the culture and philosophy of Barça, one of the world’s most beloved football teams. Narrated by John Malkovich, the series offers viewers a no-holds-barred view of the club and players, following the team as they enjoy the excitement of victory and strive to overcome defeat.
Matchday – Inside FC Barcelona is a creation of Barça Studios, FC Barcelona’s own production house, in collaboration with Kosmos Studios, Rakuten, Inc. in association with Rakuten H Collective Studio and Producciones del Barrio.
The premiere will be held today in Gran Teatre del Liceu, one of the most iconic places of Barcelona with different Barça representatives, players, and celebrities of the cinema, television, music and sports worlds stepping onto the red carpet to celebrate the release of the official documentary series which will be available on Rakuten TV from tomorrow.
The video on demand platform will exclusively release Matchday – Inside FC Barcelona for free across the 42 European countries in which the platform is live. On the same day, Matchday – Inside FC Barcelona will be made available in Japan via Rakuten TV, also.
The innovative distribution model of the series is the result of Rakuten TV’s recent launch of its AVOD (Ad-supported video on demand) service. Since last October, the platform incorporated indeed a “free” section allowing viewers to watch a wide range of content for free with few advertisements breaks.
To launch this new model, Rakuten TV will count on the collaboration of top brands including; Nissan, Booking.com, ING, MSC Cruises, Perfetti Van Melle, Paco Rabanne and Danone. These international brands, from diverse industries such as; automotive, parfums, travel, banking & insurance and FMCG have acknowledged the potential of investing in this new formula, understanding that the consumer trends are increasingly focused on digital, with digital platforms being the place to meet their constantly evolving need for entertainment content on demand.
ABOUT RAKUTEN TV
Rakuten TV is one of the leading Video On-Demand platforms in Europe. It offers a TVOD service (Transactional VOD) providing viewers a true cinematic experience with the latest new releases in the best audiovisual quality. It also includes an AVOD (Advertising VOD) section, Rakuten TV Free, in a blend of thematic channels embracing Hollywood classics, local, exclusive and themed content, all for free.
Rakuten TV is available in 42 countries and forms part of Rakuten, Inc., one of the world’s leading internet services companies, offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech and digital content. Rakuten, headquartered in Japan, is also known for its partnerships with FC Barcelona, the NBA, the Golden State Warriors, Davis Cup and Spartan Race.
ABOUT FC BARCELONA
FC Barcelona was founded in 1899, and is unique in many ways. The club is owned by its more than 145,000 members and can boast of being the most successful club in Europe over the last years. Since season 2004/05 they have won four of the CLUB’S five Champions League titles and ten of their 26 domestic league titles. Due to its very special personality, ‘Barça’ is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society, which is channelled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 340 million fans and made FC Barcelona a world leader on social media.
Rakuten, Inc. (TOKYO: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.3 billion members around the world. The Rakuten Group has over 18,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.
“With a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in over 40 languages, offer 29,012,666 total reported listings, and cover 154,968 destinations in 228 countries and territories worldwide”.
ABOUT PERFETTI VAN MELLE
Perfetti Van Melle, a leading global confectionery Group, is a privately owned company producing and distributing candies and chewing gums in more than 150 countries worldwide. Several of its brands such as Mentos, Airheads, Chupa Chups, Frisk, Fruittella, Alpenliebe, Golia, Happydent, Vivident, Big Babol and Smint, are much-loved throughout the five continents. Headquartered in Amsterdam, the Group has a global reach with 30 manufacturing facilities and 38 local companies in the world.
ING proﬁle ING is a global ﬁnancial institution with a strong European base, oﬀering banking services through its operating company ING Bank. The purpose of ING Bank is empowering people to stay a step ahead in life and in business. ING Bank’s more than 53,000 employees oﬀer retail and wholesale banking services to customers in over 40 countries.
ING Group shares are listed on the exchanges of Amsterdam (INGA NA, INGA.AS), Brussels and on the New York Stock Exchange (ADRs: ING US, ING.N).
Sustainability forms an integral part of ING’s strategy, evidenced by ING’s ranking as Leader in the banks industry group by Sustainalytics and ‘A’ rating in MSCI’s ratings universe. ING Group shares are included in major sustainability and Environmental, Social and Governance (ESG) index products of leading providers STOXX, Morningstar and FTSE Russell.
ABOUT MSC CRUISES
MSC Cruises is the world’s largest privately owned cruise company and market leader in Europe, South America, South Africa and the Gulf. MSC Cruises is based in Geneva and is part of the MSC Group, which includes leading companies in the transport and logistics sector.
The MSC Cruises fleet currently consists of 17 ultra-modern, highly innovative and elegantly designed ships, offering an unparalleled holiday experience, with an authentic, international gastronomic offer, the highest level of entertainment service, comfortable accommodation, as well as impeccable and competent onboard service. www.msccrociere.it
ABOUT NISSAN MOTOR CO. LTD
Nissan is a global vehicle manufacturer with more than 60 models under the Nissan, INFINITI and Datsun brands. In 2018, the company sold 5.52 million vehicles worldwide, generating sales of 11,600 billion yen. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has been a partner of the French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi Alliance sold a total of 10.76 million vehicles in calendar year 2018.
ABOUT DANONE YoPRO
YoPRO es la familia de lácteos de Danone especialmente diseñada para todos aquellos que integran el deporte como parte de sus vidas, los #REALPROS, aportando un plus de proteína a tus músculos. Con un alto contenido en proteínas (25 g de proteína en su versión bebible), aporta 9 aminoácidos esenciales, es 0% materia grasa, sin azúcares añadidos, sin lactosa y está elaborado con ingredientes de origen natural. YoPRO está disponible en formato bebible con sabor frambuesa, limón menta y vainilla cookies y en formato yogur, con sabor natural o de arándanos.
ABOUT PACO RABANNE
On that day in 1966 when Spanish designer Paco Rabanne sent “12 Unwearable Dresses” down a Paris runway, it suddenly became conceivable for a fashionable woman to reject silk and satin and instead choose clothes made of metal or plastic. The same rebellious aesthetic imbues Paco Rabanne’s perfumes, developed in partnership with Puig.
Released in 1969, his first feminine fragrance, Calandre (French for “automobile grille”) is built around a bold and surprising floral/metallic note. In 1973 Puig and Rabanne revolutionized the men’s category with Paco Rabanne Pour Homme.
Paco Rabanne retired from the scene and Puig, now owner of the House’s fashion and fragrance divisions, proceeded to create and launch a series of blockbuster fragrances, starting with the XS franchise, an in-your-face ode to sex and rock ’n’ roll. That global success was later reprised by 1 Million and Lady Million, Invictus and Olympéa.
Ariadna Parals, AMT Comunicación – firstname.lastname@example.org – 691 89 82 62
Fabiana Cumia – Communication Director Rakuten TV Europe – email@example.com
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